Cue 09

Times Square Takeover

Step up, get your picture taken, pick a style, and see yourself reimagined with Adobe Firefly, on a curved LED wall in the middle of Times Square.

Serge Jespers in front of a curved LED wall in Times Square showing his Firefly portrait, captioned Created by Serge Jespers, Created with Adobe Firefly
Event
Times Square Takeover
Location
New York
Date
May 2026
Technology
HTML, JavaScript, Adobe Firefly APIs

Located at one of the world’s busiest intersections, the Firefly Camera activation allowed visitors to capture a selfie, select a style, and use Adobe Firefly APIs to instantly transform their image and pint it out on a postcard. These portraits were displayed on a large-scale curved LED wall and added to a queue for featured playback on Times Square billboards.

What began as a single installation evolved into a scalable template. By decoupling the codebase from the configuration, I enabled rapid deployment for diverse events, such as Cannes Lions, the Macy’s 4th of July celebration, and Outside Lands, using a centralized admin console for seamless moderation and analytics.