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Adobe x Coca-Cola Activation

A row of "Made by You" creation stations for the Adobe and The Coca-Cola Company space at Cannes Lions.

A red counter lined with screens showing the Adobe Made by You experience, with a large colourful artwork on the back wall
Event
Cannes Lions
Location
Cannes, France
Date
June 2025
Technology
HTML, JavaScript

At Cannes Lions, Adobe and The Coca-Cola Company teamed up on a space all about creativity and marketing in the age of AI. Visitors stepped into the Made by You experience, a guided journey through a series of stations that ended with them creating their own personalized banner with Adobe Express. And then we put it up on the big screens. Literally. Selected banners showed up on LED surfaces all along the Croisette.